‘Next product to offer’ for bank marketers

Dual Approach to the Modelling Single Product Demand Curves in the Next Best Offer CRM Problem

GuIDE FOR MARKETERS

The IAB Mobile Marketing Center of Excellence focuses on driving the growth of mobile marketing, advertising, and media. Under the guidance of a Mobile Board of Directors, we pursue initiatives including the improvement of mobile creative, creating a reliable and accountable measurement regime, smoothing supply chain problems, advocating for the industry in Washington DC, and educating buyers a...

Consumers' Food Choices: Implications for Marketers

Consumers' choices among foods today are influenced by a wider variety of economic and non-economic factors than ever before. These factors must be understood and forecast by marketers who, facing increasing competition in all markets, must prepare for, not simply react to, inevitable marketplace change. Economists typically have relied on four types of variables to predict food demand: consume...

Product How-to: Digital isolators offer easy- to-use isolated USB option

Universal serial bus (USB) is a popular method for personal computers (PC) to communicate with peripherals via cables. In some applications, it’s desirable to isolate the USB communication to achieve safety requirements, or break ground loops. Unfortunately the isolation task is not trivial because of the bi-directional data flow on the USB cable. This article discusses this and other challenge...

GPS: An Architecture to Help Firms Running from a Product to a PSS Offer

For many reasons (differentiation, duration of the relationship with the customers...) a lot of firms, especially SMEs, are moving from an offer of product to an offer of a product-service. From this point of view, firms need to implement new management rules, in terms of skills and control. In this paper, we propose a framework with three levels of modeling, which aims at providing guidelines ...